As you are probably aware, the Federal Communications Commission (FCC) is requiring providers to display Broadband Labels starting April 10, 2024 (view more information from the FCC). Comcast’s labels can be found at https://business.comcast.com/broadbandfacts. You can also find a QR code below that will take you to the broadband labels for Comcast as well as an example of what the Comcast label looks like. The customer will be prompted to enter an address when they go to the labels URL. The website will prompt the customer for an address and provide instructions if their specific address is not found.
The ruling requires that customers be informed of the labels at the point of sale. If a customer wants more information about the labels, partners can verbally provide the URL to the customer, or send them the link or QR code electronically. Since the pricing on the labels represents standard pricing (pre-discount), partners should provide the label information prior to having pricing discussions with the customer.
To reiterate, the ruling only requires that the customer be informed of the existence of the labels at the point of sale and provide the URL or QR code if requested by the customer. The FCC does not require any formal acknowledgement that the information was provided, or that the customer reviewed the information. It is the responsibility of the salesperson to ensure that requirement is met.
If you have additional questions, please review the information on the FCC website, or contact your Partner Sales Manager, Inside Partner Sales Manager, National Sales Director, or National Partner Account Manager as appropriate.
QR Code to https://business.comcast.com/labels
Example of the Label
| < |
